.At the launch of Astrid Andersen's brand new line Stel, a presentation held outside on a pier, The Street's 2002 tune "Turn the Page" was blasting out of the stereo. It was actually a star-aligned, symbolic minute, since the London-trained designer is starting a brand-new section in her fashion trend lifestyle, this time around focusing the job around herself.Andersen's much admired namesake menswear label was actually focused, multicolored, and streetwise. With Stel, she discussed in a pre-show interview, "I need to rest conveniently at the center of it probably much more this moment considering that now it is actually a ladies's damage brand, and it is in fact a lot more regarding me and also my personal recommendations." Stel additionally shows Andersen's evolution as a person. After ceasing her line, the designer moved back home to Jutland in the North of Denmark as well as had 2 youngsters. She is actually certainly not the individual she was back then.Shifting equipments in fashion is actually not easy to perform. Brands appear to handle lifestyles of their very own, and it is actually simple to become pigeon-holed. Stel brake with a few of style's customs. The tag will certainly reveal in-season, so what is presented are going to be actually offered for purchase. Concurrently, seasonality is actually less important in the Stel formula than significance. Compilations will be identified through number (01, 02, and also 03 were actually received Copenhagen), the concept being actually that you can intermingle items across "periods" both in your wardrobe and also on the marketing flooring. Andersen views no necessity for a well thought-out garment to become left even if the schedule pages turn. "The direct translation of stel is actually body system," she mentioned, however it [refers even more to] a foundational construct in a sort of industrial technique it [additionally describes] a collection of valuables-- when you discuss a tea set, you will call it a stel. For me, that was very an intriguing beginning aspect in terms of the tip of developing both valuables, yet additionally something that is actually a brand new structure." Possessing designs position on scaffold was arbitrary as it recommends many allegories. There's building, which relates to creating a brand new company, and also the concept of support relates to her opinion that clothing need to work with you. Stel is actually, in essence, a kind of mobile offering, but none along with the angularity of one thing like Legos or even stacked Mu00e6rsk delivery containers. Movement, firm, and permission are part of Andersen's program. "When I discuss the label, I possess this tagline: tailoring that you may roller skate in, denim you can easily dance in, shirting you may take a trip in." Flexibility, pleasure, motion.